This poster uses the CRAP principle of alignment effectively.

The text is pulled to the right side of the page. This makes it easy to read and follow.

Blog Entry 2 – CRAP Principles

Photo 1 – Contrast found at http://photo.net/photodb/photo?photo_id=5759256

This photo is a great example of contrast. The photographer has used complimentary colours (blue and orange) with the ice and horizon. The use of contrast in designing in ads can be used effectively. They can make certain things stand out on a page. Contrast can also make a design more interesting to look at, which ad designers want so that viewers are drawn in and read the content of the ad.

Photo 2 – Repetition found at http://adland.tv/ooh/carrefour-malaysia-flasher-flood-red-red-stars-print-malaysia

This is a very repetitive ad. Looking at it close up each of those red dots has a yellow price inside it and an item beside it (yellow and red combination is commonly used). I think it may just be a little TOO crazy for me – my eyes get kind of lost in the image and I'm not sure where to look. If an designer is going to use repetition they should make it so it is still easy to look at.